To exploit the new market of upper class Chinese in Europe as best as possible, it is an imperative to understand the Chinese customer. This is where SCR intervenes. Our mission is to attract and retain new Chinese customers by satisfying their needs while respecting their culture as well as to welcome demanding Chinese customers and help them organizing their stay in Switzerland & Europe while offering high quality services on-site. SCR has all the assets to seduce the Chinese Luxury Tourism. SCR is present in China and enjoys from a privileged position & network. We are aware of our customers? preferences and taste as we constantly inquire on these high purchasing power consumers? modern-day consumption trends evolution.