Born in April 1968, Rachel Kelita Hirsch has a broad range of activities and enjoys a vast experience on event-driven luxury business. She created Soirées CaféDelux company in 1998, organized special events for companies, in fashion & entertainment industry, for non-profit organizations, and for demanding private customers. Rachel have also created Concepts and provided Public Relations Plans for various establishments in Geneva and abroad for restaurateurs, hotels and art galleries. Rachel possesses an impressive contact list composed by more than 6500 prestigious contacts. She also maintains a business contributor network in art and real estate.